![]() While these stories will be much more visually immersive, they won't perform radically differently from static content. Others, like interactive scrollytelling stories, only require the reader to continue scrolling down the page. ![]() Some examples of interactive content require the reader or viewer to take significant actions, such as complete an interactive quiz - or navigate a virtual escape room (more on that below). There is also a spectrum of interactivity across these interactive content types. And even interactive ebooks, though these are much less prominent.Interactive video - such as a growing suite of Netflix shows.Data visualisations - such as many of the examples in this roundup of excellent data storytelling.Tools - such as Hubspot's website grader.Calculators - such as the interactive calculators used by banks and mortgage brokers.Quizzes and assessments - the most famous being those produced at Buzzfeed.Animation - such as this story from El Periódico on the rivalry between Jeff Bezos and Elon Musk.Types of interactive content elements include: That is, users can only fully experience the content by scrolling and clicking through interactive elements. Most simply, interactive content is a digital asset (like an interactive infographic) that fosters engagement through the use of visual and audio elements that the audience controls. Looking for more examples of immersive interactive content? Sign up to Shorthand's newsletter, and get the best visual content on the web in your inbox. Ten examples to inspire your own creations.Why so many companies are now investing in it.However, with the rise of no-code platforms like Shorthand, it's now possible to create interactive content without writing a line of code. The purpose of this content is to capture the attention of their audience for a significant period of time - that's the 'immersive' bit - with interactive elements.īespoke interactive content has been part of the content marketing strategy mix for larger companies but, until recently, it was expensive and challenging to create such content for smaller content teams. In response, content marketers and publishers on the cutting edge have started producing immersive interactive content. Like a child constantly pulling at your shirt, the distractions of the modern internet - including apps, mobile devices, social media and websites themselves - have become masters at capturing your attention for a short period of time.
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